Basically, it emphasized any product that improves how you look in a selfie. When I first worked in investing, I had a thesis that I called the “above the neck” thesis. Written at the inception of the internet (and 11 years before the first iPhone), Infinite Jest foreshadows a quarter-century of consumer technology colliding with human behavior. These masks airbrush wrinkles, whiten teeth, and erase eye bags.Įventually, people who use the digital masks become so vain and so obsessed with looking flawless that they refuse to interact with people in real life, sans mask. In Wallace’s America, the rise of a “video phone” makes users so self-conscious about their appearance that they turn to digital masks to look perfect on screen. In his 1996 novel Infinite Jest, David Foster Wallace foretold a dystopian, technology-infused America that looks eerily like our country today.
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